The alternative would be to go without any makeup. That'll scare people. *Shudders*
That reminds me. When I lived in Thailand I would head out for a quick run to the store, or something, and on more than one occation when passing the girls working at the reception desk in the lobby downstairs they would give me this terrified look and say something like "Kine, what's wrong? Are you okay? Are you sick??".
*Sigh* No, thank you, I'm just not wearing any makeup right now.